A six-episode docuseries exploring the return of footwear and clothing brand Reebok is set to premiere globally on Netflix June 4. Titled Power Moves, the series follows the brand's effort to re-establish its standing in the market, led by prominent former NBA players.
The series centers on Shaquille O’Neal as President of Reebok Basketball and fellow NBA legend Allen Iverson in his role as Vice President. The show documents their work together from the brand's headquarters in Boston and across the U.S.
“Power Moves isn’t just about sneakers or titles. It’s about showing the work behind building something meaningful,” Shaquille O’Neal said. He stated the series shows the strategy, setbacks, and wins involved in leading a brand he values. O’Neal noted Reebok gave him his start, and now he contributes to its future.
The series is produced by Jersey Legends, a part of Authentic Studios, and The Intellectual Property Corporation, which is a division of Sony Pictures Television.
Todd Krinsky, CEO of Reebok, commented on the timing of the series.
“There’s a powerful shift happening at Reebok right now, and Power Moves lets the world experience it with us,” Krinsky said. “What Shaq, Allen Iverson, and our team are building is electric, and this series brings viewers inside the heart of it, as it happens.”
