Doja Cat is featured in the new Marc Jacobs Summer 2025 campaign, which also serves as the debut for her upcoming song, "Jealous Type." The campaign, styled as a "STAYCATION" in New York City, highlights the brand's latest Dual bag collection.
The visuals accompanying the campaign feature Doja Cat’s unreleased song, "Jealous Type." The track lends a pop energy to the video scenes, which include the artist moving through city streets, dancing on a yellow taxi, and interacting with a spraying fire hydrant. The campaign video was directed by Christian Breslauer.
This collaboration marks a return for Doja Cat with Marc Jacobs, following her appearance in the brand's "Heaven" campaign in 2022. She described the filming process as easy and fun, noting the creative team allowed her to express her preferences for clothing choices.
Doja Cat's fashion choices have frequently drawn attention. She regularly attends fashion week shows, including Balmain and Viktor & Rolf. Her past looks have ranged from channeling Karl Lagerfeld’s cat Choupette at the Met Gala to appearing bedazzling herself with thousands of red crystals for a Schiaparelli show.
The pop-rap superstar told ELLE that fashion became a way to express moods in a wild way. She feels her style has become more sophisticated while remaining distinct. She recalled attending Daniel Roseberry's Schiaparelli couture show in 2024 as an inspiring moment due to the attention to detail and presentation.
Regarding the Marc Jacobs collection pieces, Doja Cat favored a specific combination. She cited pink jeans paired with a white T-shirt featuring appliqués as a comfortable yet appealing outfit from the shoot.
The new song "Jealous Type" is expected to be included on Doja Cat's next album. Her previous body of work included 2024's Scarlet 2 CLAUDE, a deluxe version of her 2023 project, Scarlet. The The “Say So” singer has discussed incorporating smokier, sultrier colors into the creative direction for her upcoming album rollout, which contrasts with the brighter aesthetic of the campaign.
Pieces from the Marc Jacobs Pre-Fall 2025 collection featured in the campaign are available now on marcjacobs.com and at retailers globally.
"Being on vacation isn’t about where you go,” Doja Cat said via press release. “It’s about how you show up — whether you’re just enjoying the city or soaking up the sun at the beach. This Marc Jacobs campaign is about living life and serving looks."
