Daniel Ricciardo has partnered with the Visa Cash App Racing Bulls Academy Programme through his lifestyle brand, Enchanté. The collaboration involves supporting F1 Academy driver Rafaela Ferreira.
The partnership will see the Enchanté logo featured on Ferreira's F1 Academy car, beginning this weekend at the Miami Grand Prix.
Co-branded Enchanté team kit will also be worn by Ferreira. Apparel from the brand is planned to be available on the company's website.
Ricciardo commented on the new agreement. "Enchanté has always come from a place of fun," he said. "Look good, feel good. Jumping in a car at those speeds requires so much confidence, and I know feeling comfortable walking through the paddock feeds all of that."
"This partnership between Enchanté and the Visa Cash App Racing Bulls Academy Programme is something we’re really excited about, and we look forward to creating an extension of fashion in the paddock that’s been building over the last few years."
Ferreira, who holds ninth place in the F1 Academy standings, also shared her perspective on the collaboration. "I like to play around with my style and often use clothes to express who I am."
She added, "This is such an exciting partnership as I love the fun vibe that Enchanté brings, so can’t wait to bring the confidence it gives me to track. I’m looking forward to wearing the collection over the weekend for my first time driving with Visa Cash App Racing Bulls Academy Programme in Miami."
This marks a return to the paddock in a new capacity for Daniel Ricciardo.
