Fans of the Star Wars universe observed May 4th, an unofficial holiday recognizing the popular franchise. The date plays on the famous line, "May the Force be with you." Celebrations included gatherings, special product releases, and retail discounts on fan merchandise.
In Washington, D.C., enthusiasts marked the occasion with events like one in the Barracks Row neighborhood. Attendees wore costumes and watched performances, including Stormtroopers dancing in Eastern Market Metro Park. Children waved lightsabers alongside parents dressed as Jedi and Han Solo characters.
Retailers and companies offered deals and unveiled new items to coincide with the day. These included discounts on electronics, collectibles, games, and home goods featuring Star Wars themes.
Mashable highlighted several offers, such as savings on a new Amazon Star Wars Echo Dot bundle. Audio-Technica launched limited-edition earbuds inspired by characters like Darth Vader and Grogu. Casetify expanded its collaboration with new tech accessories.
Funko offered a buy-two-get-one-free sale on its Star Wars figurines. Nanoleaf featured savings on select lighting kits, including Yoda and R2-D2 bundles. The Microsoft Store discounted many Xbox Star Wars games by up to 85 percent. Ruggable provided 15 percent off its line of washable Star Wars rugs, and Target offered deals across its Star Wars gear selection.
The Lego Store ran a promotion with new sets and free items for purchases over a certain amount, running from May 1 to May 5. This included a free build event for a Grogu model at physical stores on May 4th. Fans could find details on their Star Wars offerings.
Fans also celebrated by revisiting movies and shows. All nine Skywalker saga films and spinoffs are available for streaming on Disney+.
New content premiered, including the animated miniseries "Tales of the Underworld" on Disney+. The second season of "Andor" also continued with new episodes available.
Other activities included themed food preparation, with recipes available online for items like blue milk and Tauntaun cookies through sites like StarWars.com. Comic book readers found deals on digital issues on platforms like Comixology and could pick up a new Star Wars issue for Free Comic Book Day.
Children had access to online activities like coloring pages and word searches on StarWarsKids.com, or could watch videos of actors reading Star Wars stories.
