Revel Bikes confirmed its closing operations this week. The news comes just days after the company launched three new bike models, surprising many in the cycling world.
An email sent to dealers reported the news first. The message stated Revel Bikes, "as it currently stands," is ending operations. It cited the company losing its financial safety net.
Control of Revel Bikes has been given to a bank. The process is described as an "orderly wind down." This involves liquidating inventory and assets.
Limited other indications of the closing emerged initially. Posts on LinkedIn by Product Manager Matt Boughton and Director of Finance Ola Verploegh appeared to confirm the situation.
The Revel Bikes website also shows issues. Users trying to access features like the dealer locator encountered host errors.
The timing of the announcement is notable. It follows closely after the launch of new models, including an eMTB, an enduro bike, and new Ranger colors. This happened just after the Sea Otter event. Revel Bikes is Apparently Closing, Just After Launching Three New Bikes reported on the development.
This news serves as a stark reminder of the current industry climate. The fallout from the COVID-19 bike boom continues. Companies also face looming pressure from tariffs. The brand based in Carbondale, Colorado, reached its financial limit. This Innovative Bike Brand Is Closing Its Doors detailed the financial struggles and the communication to dealers.
The closure is a loss for the mountain biking community. The team at Revel Bikes was known for its dedication.
